Prepares students for marketing a company’s products and services through courses on basic marketing principles, sales, advertising and promotion, plus broad-based business concepts.
What will I learn?
You will gain interpersonal communication skills and learn to work with others in a team environment.
MKT 3188
Advertising and Promotion
Analysis of the role of advertising and sales promotion in marketing. Subject areas treated include advertising strategy, agencies, media and consumer motivation.
MGT 2271
Management
This introductory course surveys the essential theories of business management and their application to maximize workforce performance. Topics investigated include general management responsibilities such as organizational planning, utilizing metrics, and motivating work teams.
MKT 1085
Principles of Marketing
The structure, function and behavior of marketing systems are discussed. Emphasis is placed on the impact of social and economics environment and on the process of the decision-making aspect of marketing.
MKT 3165
Digital Marketing
This course focuses on the application of marketing principles to E-Commerce including B2B, B2C, the use of Social Media and how they provide business with a global outreach. Additional topics include: Internet Security, Social, Ethical and Political issues. It is a hands-on course. Students will work individually and in groups.
MGT 4267
Project Management
An introductory course in project management that presents methods for planning and scheduling a project in use of tools such as task sequencing, GANTT chart, Critical Path Method (CPM), Program Evaluation and Review Technique (PERT) and software to monitor and control projects. Lecture also includes discussions of key elements of successful team, finance, and operations management. This class focuses on both lecture and practical application.
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