School of Business


  • Bachelor of Science
  • Undergraduate

126 credits

required for program
  • Minor Available
  • PSEO/Early college online classes

With a marketing degree, you'll be equipped for careers in management, sales, public relations, advertising, promotional design, or marketing research.

Marketing may be the right degree for you if you

  • are creative
  • want to work hard
  • enjoy collaborating with a team

Why study marketing at Northwestern?

Our small classes enable faculty to engage with you. With this personal attention, they’ll pass on insights for career, faith, and life.

With campus so close to Minneapolis and St. Paul, students can take advantage of opportunities in Minnesota’s thriving business and marketing industries. Many business classes visit and have guest speakers from local corporations to learn about a variety of organizations.

All business students complete an internship that will equip you with real-world experience. More than 60% of our student’s internships have resulted in job offers.

You have the option to add a graduate degree to your experience at Northwestern by enrolling in the Bachelors/Accelerated Master’s degree plan.

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What degree concentrations are offered in Marketing?

Careers in marketing

There are a variety of career and academic pathways that begin with a degree in marketing.

What types of work are related to this degree?

  • Market research or analysis
  • Marketing specialist
  • Advertising or sales professional
  • Brand management
  • Buyer
  • Customer relations manager
  • Entrepreneur
  • Event planner
  • Consulting
  • Product planner or merchandiser
  • Public relations
  • Promotions manager
  • Store manager
  • Consumer behavior research
  • E-commerce
  • Integrated marketing communication
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of marketing students found employment
of seniors feel prepared to integrate their faith with their academic field
of Northwestern marketing graduates felt professionally prepared for their jobs

Still have questions about this program or how to apply?

Our team is ready with answers!

Discover the School of Business

Professors at Northwestern are focused on their students first. Our faculty include experts in their respective fields who want to help you grow in your faith while you earn your degree.