Pursue your MBA with a concentration in Data Analytics
“We can’t keep up with the demand for data analysts and scientists in the marketplace, and that will continue to grow for at least the next five or six years.”
— Mark Antiel, Assistant Professor of Data Analytics
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20%
expected job growth (2018-2028) – Bureau of Labor Statistics
#1
reason for job growth is innovations in technology
90%
of employers indicate their data needs will increase
About the Program
The Master of Business Administration (MBA) with a concentration in Data Analytics
- 42-credit program
- 28 credits in core business and leadership can be taken online or on campus
- 14 credits specific to data analytics are fully online
- Subjects within the Data Analytics concentration include business analysis, data mining, trends in data analysis, and forecasting.
A hallmark of the new Data Analytics concentration is the suite of software and technology students will study and use. Tools used to develop the MBA concentration include:
- SAS, the leader in the commercial business for statistical software
- Tableau, the leader in visualization software
- BayesiaLab, a unique software that looks at the interaction of probabilities in which a decision can be made
- Software programs Python and R.
Also unique to and a key feature of the Data Analytics concentration is the use of both virtual and cloud environments. The program will use the Amazon Cloud along with databases such as Hadoop.
My experience in working with Northwestern students has been fantastic…they bring that perfect balance of really good technical skills and technology experience—but they also have those soft skills that I look for in consultants.
STEM skills are vital to the world we live in today, but technology alone, as Steve Jobs famously insisted, is not enough. We desperately need the expertise of those who are educated to the human, cultural, and social as well as the computational.