Sports Management
Department of Kinesiology, Sports Management, & Physical Education

Sports Management

  • Bachelor of Science
  • Undergraduate

125 credits

required for program

The sports management major focuses on preparing students with leadership, business, and operations training within a sports industry context. Students develop management skills, industry exposure, diverse career experience, and how to apply them to professional and amateur sports settings.

Sports Management may be the right degree for you if you

  • Enjoy a variety of tasks and want a career where “no two days are the same”
  • Enjoy working with others and collaborating together with team members to make a difference
  • Enjoy working in a fast paced environment which necessitates flexibility and adapting quickly to change

Why study Sports Management at Northwestern?

Beyond equipping you with the knowledge needed to succeed in a sports management career, you will learn biblical principles like ethics and Christ-like leadership––things you won’t find at a secular institution.

Students are taught by faculty who can draw from their personal experiences from working in the industry and who can bring in top-notch guest speakers to help you network. Making these connections can provide excellent real-world experience for students through practicums and internships that allow them to apply what they have learned in the classroom. In addition, being in the heart of the Twin Cities metro area brings a wide range of opportunities to work with a wide variety of athletic companies and sports organizations that are not available at colleges and universities in smaller markets.

Because of the cost of a higher education degree, you will want to understand the job outlook for sports-related occupations. According to the United States Bureau of Labor Statistics, “employment of entertainment and sports occupations is projected to grow 22 percent from 2020 to 2030, much faster than the average for all occupations.”

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Careers in sports management

There are a variety of career and academic pathways that begin with a degree in kinesiology.

What types of work are related to this degree?

  • Accounts Manager/Corporate Partnerships
  • Athletic Administrator
  • Athletic Communications
  • Athletic Director
  • Business Development
  • Financial Management
  • Gameday/Event Coordinator
  • Parks and Recreation
  • Personnel Management
  • Professor of Sports Management
  • Public Relations
  • Resort Management
  • Sports & Health Club Staff
  • Sports Agent
  • Sports Camp Director
  • Sports Content Producer
  • Sports Information Director
  • Sports Law
  • Sports Marketing
  • Sports Mediator/Arbitrator
  • Sports Writer/Blogger
  • Ticket Sales
  • Tournament Planner
  • Youth Sports Coordinator
projected growth for entertainment and sports occupations from 2020-2030
job categories in Sports Management
$485 billion
annual revenue for the Sports Management Industry

Still have questions about this program or how to apply?

Our team is ready with answers!

Discover the Department of Kinesiology, Sports Management, & Physical Education

Professors at Northwestern are focused on their students first. Our faculty include experts in their respective fields who want to help you grow in your faith while you earn your degree.