Marketing Major

The University of Northwestern Department of Business provides students with the tools and character necessary to thrive within a business climate and/or prepare for graduate programs, while devoting one’s life to serving the Lord in any profession. Moral and ethical considerations are integrated within all courses, which are taught from a biblical perspective by Christian business professionals.

Students majoring in marketing are equipped to effectively apply concepts and solutions in marketing and marketing management, product or brand management, sales and sales management, advertising, promotion and marketing research.

Northwestern students rank top in the nation!

Last year, Northwestern students in the Department of Business earned top scores on the ETS Major Field Exam in Business. Of 585 institutions accross the country, Northwestern scored consistently high, reflecting our high-caliber professors and students. Check out these statistics!

  • Accounting majors scored in the 99th percentile.
  • Business and International Business majors scored in the 95th percentile.
  • Overall, Northwestern business students scored in the 94th percentile. 

Northwestern offers a rigorous degree program that will prepare you for a job. Hear from students and professors about our successful program.

>> Visit the Department of Business

>> Degree Requirements

What classes will I take?

  • Advertising and Promotion
  • Business Ethics
  • Consumer Behavior and Research
  • Corporate Strategies and Policies
  • E-Commerce
  • Entrepreneurship
  • International Business
  • Sales and Sales Management

What can I do with this major?

  • Advertising or Sales Professional
  • Brand Manager
  • Buyer
  • Customer Relationship Manager
  • Entrepreneur
  • Event Planner
  • Market Researcher
  • Marketing Specialist
  • Product Planner
  • Public Relations Associate
  • Promotions Manager
  • Store Manager